Thor Research is a B2B market research firm experienced in the Plumbing & Heating sector.

 

We have provided bespoke research-based insights to manufacturers and merchants in the sector across the following areas:

Boilers
Controls
Cylinders
Plumbing equipment
Solar thermal
Valves
Vessels

 

​Our research experience in the Plumbing & Heating sector includes qualitative and quantitative projects on:

Brand preference
Brand strength & associations
Brochure content & layout

Buyer personas

Customer journey mapping

Drivers of brand choice
Features required
Influences on brand choice
Point of Sale material
Trade promotions

​

​We have interviewed (either by telephone or in person) many professionals in the sector across a range of firms, from individual plumbers up to large housebuilders

Heating installers
Housebuilders

Merchants
Plumbers
Plumbing & Heating contractors
Solar Thermal installers

​

​