METHODOLOGY
Our research methodology is driven by the needs of each project and a bespoke hybrid approach is often applied.
Qualitative
Focus groups, Individual/ paired depth interviews (face to face/ telephone)
Quantitative
Telephone, Online, Mobile, Face-to-face, Postal surveys
Other
Call Analysis, Mystery Calling
We provide a dedicated hands-on Research Director who works on every detail of your project, from initial proposal right through to final debrief and who has first-hand knowledge of the issues being raised during the research
SOLUTIONS
We have provided solutions across the spectrum of research
Ad-hoc
Providing research-based recommendations to specific marketing issues and/or areas of enquiry, using a mix of quantitative and qualitative methods
Advertising
Measuring the effectiveness of advertising across all media types; Press, Magazine, Radio, TV, Online, Outdoor, Doordrop, via continuous tracking and qualitative testing
Brand
Measuring brand health and position in the marketplace and recommending strategies for improvement, including; brand tracking research; brand identity/ equity research, brand name research
Brochure and Catalogue
Researching and recommending improvements to content and brochure look/layout, conducted via group discussions and/or depth interviews
Buyer Journey Maps
The steps your B2B buyer takes, seen from their point of view and captured via qualitative interviews, from the initial consideration of a solution to the purchase decision and on into the implementation stage of using the product or service
Buyer Persona
Creating aggregate representations of the buyers infuencing or making decisions about your solutions, crafted from qualitative interviews conducted with actual B2B buyers and based on their insights and experiences
Call Analysis
Analysing customer calls to help drive improvements in customer service, conducted from analysis of recorded customer calls
Customer Satisfaction
Measuring satisfaction, identifying key drivers and recommending strategies for increasing satisfaction and loyalty. Quantitative research, with support from qualitative findings
Mystery Caller
Assessing operational processes and service levels, conducted via a series of scenario-based mystery calls
NPD
Obtaining customer feedback on products at various stages of development, utilising a range of qualitative methods
Product Range
Obtaining feedback on product range and identifying areas for improvement, employing a mix of quantitative and qualitative methods
Segmentation
Segmenting markets/ sectors based on customer needs and creating segment profiles, applying quantitative research, with support from qualitative findings